Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email and their websites to connect with current and prospective customers. This can also be referred as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called as Digital Marketing.
Digital Marketing has zero geographical boundaries. Your business will reach masses considering the amount of time the world spends online and the variety of digital platforms available.
In simple terms, a strategy is just a plan of action to achieve the desired goal or multiple goals.
It helps your business to get engaged with the prospective customers. As compared to traditional marketing, it is economic in nature